Interior Studies
Using Art in Advertising and Timeline
There has been a great deal of overlap between publicity and fine art, since the birth of the birth of the advertising industry in the late 19th century.
One painter, Belgian Surrealist René Magritte, has had a big impact on the advertising industry,(1898-1967). His poetical pictures, with their signature motifs of flaming tubas and men in bowler hats, have been imitated in countless advertisements, from Volkswagen cars to the French state railway. The False Mirror (1928), is a close up painting of a lash less eye, where the iris appears to reflect puffy white clouds floating against a bright blue sky. Magritte's painting inspired the logo of America's CBS television network.
Recomposing the past
The compositions of historical or contemporary paintings can be used as inspiration. People have taken inspiration from their forebears by reinterpreting the visual construction of images from the past. When a viewer recognizes a deeply familiar painting in a surprising new context it triggers the question: ‘I know this painting – what have they done here? A feeling of visual déjà vu is created. Knowledge of the original painting for example, its title, status or meaning create an engaging interplay in the viewer’s mind between the original and the re-creation. The more familiar the original, the more striking the new vision.
Task:
'Just What Is It That Makes Today’s Homes So Different?’
There has been a great deal of overlap between publicity and fine art, since the birth of the birth of the advertising industry in the late 19th century.
One painter, Belgian Surrealist René Magritte, has had a big impact on the advertising industry,(1898-1967). His poetical pictures, with their signature motifs of flaming tubas and men in bowler hats, have been imitated in countless advertisements, from Volkswagen cars to the French state railway. The False Mirror (1928), is a close up painting of a lash less eye, where the iris appears to reflect puffy white clouds floating against a bright blue sky. Magritte's painting inspired the logo of America's CBS television network.
The False Mirror.
CBS television network logo.
Personal Values - by Rene Magritte.
A small number of priceless paintings hang in the art gallery, Leonardo
da Vinci’s Mona Lisa and the Last Supper. Munch’s The Scream, Constable’s The Hay Wain
and Van Gogh’s Sunflowers are all there. London based agency WDMP recreated three of the most famous
Paintings in the National Gallery in a campaign for Habit. The models used to recreate the paintings
echoed the profile of the customers and Habitats products were used as props in the paintings.
The Arnolfini Portrait (Left) is a 1434 oil painting on oak panel by the Early Netherlandish painter Jan van Eyck.
The Ambassadors (1533(Left)) is a painting by Hans Holbein the Younger.
Grant Wood- American Gothic (1930) Symbolizes traditional roles in 19th Century America
Recomposing the past
The compositions of historical or contemporary paintings can be used as inspiration. People have taken inspiration from their forebears by reinterpreting the visual construction of images from the past. When a viewer recognizes a deeply familiar painting in a surprising new context it triggers the question: ‘I know this painting – what have they done here? A feeling of visual déjà vu is created. Knowledge of the original painting for example, its title, status or meaning create an engaging interplay in the viewer’s mind between the original and the re-creation. The more familiar the original, the more striking the new vision.
Task:
'Just What Is It That Makes Today’s Homes So Different?’
Richard Hamilton made his work in the Fifties, as a comment on rising consumerism and re made the work in the Nineties. Our task is to de-construct both works and produce visual proposals for a new work that will represent the current decade.
I started this task by thinking of ideas of how to interpret modern society into a room, first of all, social media has a big impact so I wanted to add at least one social networking site into my room. Others include gaming, browsing the web and youtube. Other themes such as drinking, drugs and fast food would also be good to represent parts of this society. Even politics as that impacts our lives.
My final design.