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Cinema 4D

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This workshop introduces Maxon Cinema4D which lies at the intersection between 2D and 3D digital asset generation, and its industry leading toolset allows for the production of high-fidelity static and motion based work. I could either generate a 3D Logo or name in Cinema4D, by extruding a vector and adding a material. Or create a 90 frame animation using the techniques covered in the session. I watched a couple of videos to introduce me to what can be done in Cinema 4D. Cinema 4D is a useful programs to create 3D adverts. Below is the MAXON Cinema 4D Advertising Reel 2015. Basics and shapes, movement and light sources. Learning about materials and how you can upload a texture to an object. I gave this text a transparent and glossy material to represent ice. We added a plane so that the text has base to sit on, the added a light source in order to add shadow and depth.  We explored particles and collision so that the objects d...

After Effects - Year One Finale - Collaborative Film

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This workshop is a collaborative film project of our group and the final workshop of the year. Each of us created a ten second animation based on the idea of an object/creature that lives in the sky. These objects/characters will animate from right to left across the screen. These individual animations have been composited together to make a longer film piece. The intention of this workshop was to celebrate our work, individual styles, and the techniques covered throughout the year. Project references: Lantern Fishes from Adam Gault on Vimeo . We looked at this animation piece which about fish under the sea, the animation goes from right to left, as soon as one moves off screen, it introduces the next scene, similar to what our group will produce.  Furthermore, I looked for my own project references and came across this bizarre and weird russian animated short cartoon "Fru 89 From left to right". The author is Ivan Maximov, while the music was composed by...

Interior Studies

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Using Art in Advertising and Timeline There has been a great deal of overlap between publicity and fine art, since the birth of the birth of the advertising industry in the late 19th century. One painter, Belgian Surrealist RenĂ© Magritte, has had a big impact on the advertising industry,(1898-1967). His poetical pictures, with their signature motifs of flaming tubas and men in bowler hats, have been imitated in countless advertisements,  from Volkswagen cars to the French state railway. The False Mirror (1928), is a close up painting of a lash less eye, where the iris appears to reflect puffy white clouds floating against a bright blue sky. Magritte's painting inspired the logo of America's CBS television network. The False Mirror. CBS television network logo. Personal Values - by Rene Magritte. A small number of priceless paintings hang in the art gallery, Leonardo da Vinci’s Mona Lisa and the Last Supper. Munch’s The Scream, Constable’s The Hay W...

Deconstructing Helvetica

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For this session we worked in small production groups in order to produce an animated ident on the theme of ‘deconstructing helvetica’. Our team discussed and evaluated ideas before producing motion work in After Effects by creating simple sketches and storyboards. To start, I looked at inspirational images and a video on the theme of deconstructing helvetica. Project References:  Anivetica - Animated Helvetica from Will Fortanbary on Vimeo . Poster designs related to the theme I would like to create. I like the idea of the black and white contrast.  These references are ideas to how I could deconstruct the font Helvetica.  Information about the font: Helvetica font is a widely used a popular Sans serif typeface that was designed in 1957 by Swiss type designer Max Miedinger with input from Eduard Hoffmann. The font is a neo-grotesque or realist design, that was influenced by 19th century’s typeface Akzidenz-Grotesk. Our grou...