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The physical embodiment of a collection of letters, numbers, symbols, etc. (whether it’s a case of metal pieces or a computer file) is a font. When referring to the design of the collection (the way it looks) you call it a typeface." – Mark Simonson, designer
"The liveliness of asymmetry is an expression of our own movement and that of modern life, it is a symbol of the changing forms of life in general." - Jan Tschichold
Since its initial publication in Berlin in 1928, Jan Tschichold's "The New Typography" has been recognized as the definitive treatise on book and graphic design in the machine age.
Herbert Bayer (April 5, 1900 – September 30, 1985) was an Austrian and American graphic designer, painter, photographer, sculptor, art director, environmental and interior designer, and architect, who was widely recognized as the last living member of the Bauhaus. Bayer's 1925 experimental universal typeface combined upper and lowercase characters into a single character set.
"The consecration of the movie credit sequence as a design object". - Saul Bass
Saul Bass was an American graphic designer and Academy Award-winning filmmaker, best known for his design of motion-picture title sequences, film posters, and corporate logos.
Jacques Derrida was a French philosopher, who is best known for developing a form of semiotic analysis known as deconstruction. Deconstruction is a method of ‘reading’ which reveals a text’s contradictions – particularly its claims to truth, authenticity and authority. This aims to show how truth and meaning are always unstable and contingent. Where truth is based on language, and language is not a fixed system.
"The deconstructive method seeks to undo both a given order of priorities and the very system of conceptual opposition that makes that order possible." - Rick Poynor,(2003)
